Cost Per Acquisition Analysis
Direct mail for B2B cold outreach gets a 2% response rate (20 calls per 1,000 pieces). Let's see if your numbers support direct mail as an acquisition channel.
Enter amount without $ symbol
This calculates your Lifetime Value (LTV)
Include VA costs, software, etc.
If you don't know, use 20-30% as estimate
We'll calculate a suggested max if you leave blank